Monday 26 September 2011

The Walt Disney Company

Disney
Walt Disney is the largest media conglomerate in the world. Founded October 16th 1923 by Walt Disney. The company is most known for its film studio Walt Disney Picture Group. It established itself as a leader in the American animation industry before doing live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its company into theatre, radio, publishing, and online media. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABCFamily; publishing, merchandising and licenses 14 theme parks around the world. Mickey Mouse is the official mascot of The Walt Disney Company.
History
In 1940 the company went public and 1954 SAW Disneyland TV program begin on ABC then in 1965 the Disney news began publication.  In 1981 plans for a cable network are announced then in 1963 the Disney Channel began. In 1986 The Company’s name is changed from Walt Disney Productions to The Walt Disney Company. In 1990 the Disney Adventures Magazine began publication and 1993 acquires independent film distributor Miramax Films. In Disney purchases DIC Entertainment, and acquires the rights to its shows then 1996 The Company takes on the Disney Enterprises name and acquires the Capital Cities/ABC group, renaming it ABC. 2001 saw Disney buys Fox Family Network for $3 billion in July, giving Disney programming and cable network reaching 81 million homes. Disney changes Fox Family Network to ABC Family. In 2006 Disney acquired Pixar Animation Studios and in 2009 Disney twenty-three magazine begins publication.
I think The Walt Disney Company is a huge and successful media company and will have a bright future for many years to come.

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